Adwords Fundamentals

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

  • Search terms
  • Clickthrough rate (CTR)
  • Clicks
  • Impressions

The Correct answers are:

  • Clickthrough rate (CTR)
  • Clicks

Explanation: In Google Ads, you can also create a campaign using the Website traffic goal, which recommends settings and features to help you drive interested customers to your website. Using this campaign goal, you can build a list of site visitors you can reconnect with late. Here are some important things you can measure to help you track and improve a campaign that’s focused on traffic:

  • Clicks and clickthrough rate (CTR):
  • Keywords:
  • Search terms:
Example:

if your campaign has the keyword digital cameras on broad match, the report may show that your ads appeared for the search query “digital cameras London.” If your business sells to people in London, you could add this phrase as a keyword in your account. If you don’t serve London, you could add London as a negative keyword to make sure your ad stops appearing on that search. By adding irrelevant search terms as negative keywords, you can help improve your clickthrough rate.

More read: https://support.google.com/google-ads/answer/1722035?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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