Adwords Fundamentals

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • create multiple ads for each keyword
  • only create one ad that’s relevant to all keywords
  • create ads that are relevant to all keywords

The correct answer is:

  • create ads that are relevant to all keywords

Explanation: In Google Ads, “relevance” refers to how useful your information is to your customer’s search. When determining relevance, we look at several things within your account, including your keywordsads, and landing page, and we consider how closely related they are to someone’s search term.

  1. Your keywords are phrases that you think people might use to describe your product or service.
  2. Search terms are phrases that people search for.
  3. Your ad is the advertisement that can appear on a search results page.
  4. Your landing page is the web page that you want people to land on after clicking your ad.

Making sure your ads are relevant

Being relevant means that your ads, keywords, and landing page are all closely related to the terms a customer might be searching for.

Example:

If there’s a customer looking for a pair of striped socks, and your website sells striped socks, we want to pair you two together. A relevant campaign would do this:

  • Include “striped socks” as your keyword.
  • Mention “striped socks” in your ad text.
  • Clearly, show striped socks on your landing page.

More read: https://support.google.com/google-ads/answer/1722089

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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