Google Adwords Display Advertising

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

  • Image ads do not perform as well on the Google Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site
  • It ensures maximum coverage, as some publishers do not accept all ad formats
  • Text ads do not perform as well on the Google Display Network

The Correct Answer is:

  • It ensures maximum coverage, as some publishers do not accept all ad formats

Explanation: Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.

For successful account organization, be sure to create very specific ad groups. For example, if you sell gourmet food, create different ad groups for different foods you offer.  A cookie-loving customer is more likely to click an ad about cookies than a generic ad about food. Specificity and detail help your ads be more relevant.

More read: https://support.google.com/google-ads/answer/7510328?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close