Google Adwords Display Advertising

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

  • Separate campaigns allow for more accurate location targeting
  • Different campaigns settings may be more effective on different networks
  • Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
  • Higher bids required to be successful on the Google Display Network

The Correct Answer is:

  • Different campaigns settings may be more effective on different networks

Explanation: If you want to focus on conversions, consider using Smart Bidding to take much of the heavy lifting and guesswork out of setting bids. Smart Bidding is a set of automated bid strategies that uses machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding.”

It also factors in a wide range of auction-time signals such as device, location, time of day, language, and operating system to capture the unique context of every search.

More read: https://support.google.com/google-ads/answer/2472725

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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