Adwords Fundamentals

Why should you avoid adding duplicate keywords across ad groups?

Why should you avoid adding duplicate keywords across ad groups?

  • Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs
  • None of these options are correct
  • Identical keywords are not allowed in AdWords and your ads will be disapproved
  • Identical keywords compete against each other, and the better-performing keyword triggers your ad.

The correct answer is: 

  • Identical keywords compete against each other, and the better-performing keyword triggers your ad.

Explanation: Your ads are eligible to appear when one of your keywords matches someone’s search term on Google or on search partner sites. But it may be that you have multiple keywords, from different ad groups, that match a given search term. For example, you might have identical keywords in two or more ad groups. Or you might have similar keywords — like plumber course in one ad group, and plumber training course in another — and both could match the search term training course for a plumber.

If you have similar keywords that could match the same search term across different ad groups, the preferences below are used to determine which keyword is used to enter an ad into an auction. These are the same preferences used to select a keyword when you have similar keywords in the same ad group, but keep in mind that the process is more complex here. This is because different ad groups might have different ads, landing pages, and campaign settings. All of these differences can result in varying experiences for customers and can result in different Quality Scores for similar keywords in different ad groups.

More read: https://support.google.com/google-ads/answer/7502501?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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