Adwords Fundamentals

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

  • See how your ads performed when triggered by actual searches
  • See how often your ads rank higher in search results than those of other advertisers
  • See if people reach your client’s website via ads or organic search results
  • See which campaigns have the biggest changes in clicks, costs, and conversions

The correct answer is:

  • See if people reach your client’s website via ads or organic search results

Explanation: Once you link your Google Ads and Search Console accounts, you’ll be able to view your organic search results right alongside the performance statistics for text ads in your Google Ads search campaigns. Note that the paid & organic report counts performance of text ads only. It doesn’t count statistics from Shopping ads or click-to-download ads.

Example:

Karen runs a website that sells travel guides for destinations all over the world. When she looks at her paid & organic report, she sees that her site appears occasionally in organic search results for the search query “Hawaii vacations.” She also sees that the organic clicks/query rate is relatively high, which means that lots of people searching for “Hawaii vacations” who see Karen’s site listings actually click through to her site. Karen sees this as a great opportunity to attract even more people interested in her business to her site, and she decides to add keywords like “Hawaii vacations” to her relevant Google Ads campaigns.

More read: https://support.google.com/google-ads/answer/3097241

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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