Adwords Fundamentals

Why would an advertiser use sitelinks?

Why would an advertiser use sitelinks?

  • To showcase customer reviews with high-quality survey data
  • To let customers click a button to call the business
  • To show a link that sends people to the app store or starts downloading an app
  • To give customers quick access to multiple pages of an advertiser’s website

The Correct Answer is:

  • To give customers quick access to multiple pages of an advertiser’s website

Explanation: Sitelinks will show in a variety of ways depending on device, position, and other factors. When your site link extension appears with one of your ads on a computer, it shows 2 to 6 links, which may appear on the same line or fill up to two lines of your ad.

Cost of clicks:

Sitelinks are free to add—you’re only charged for clicks from people viewing your ad. The cost of a click on a site link equals the cost of a click on the headline in the same ad. In other words, you’ll be charged the same amount no matter which link in the same ad—the landing page or a sitelink—someone clicks. Sitelinks offer more opportunities for your customers to click on and within your ad, but you won’t be charged for more than two clicks per ad impression.

More read: https://support.google.com/google-ads/answer/2375416

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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