Google Adwords Search Advertising

Why would the data for a Search Network campaign show conversions but no view-through conversions?

Why would the data for a Search Network campaign show conversions but no view-through conversions?

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
  • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  • A view-through conversion is counted when someone sees an ad in Google Search and calls the business

The correct answer is:

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

Explanation: View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user’s computer; conversions are reported only for Ad Exchange ads that run on Ad Exchange sites.

You need to have conversion tracking implemented in order to get view-through conversion statistics. If there is a click preceding the conversion, the conversion is treated as a click-conversion. Note: Google Analytics goals aren’t compatible with view-through conversion reporting.

More read:  https://support.google.com/authorizedbuyers/answer/166342?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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