Google Adwords Search Advertising

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

  • The same as when someone clicks on an ad
  • Flat fee, based on the caller’s phone model
  • Negotiated in advance, with bulk discounts
  • By the minute, based on the length of the call

The correct answer is:

  • The same as when someone clicks on an ad

Explanation: Call extensions are the easiest way to add phone numbers to existing ads. If you attempt to include a phone number elsewhere in your ad text, it may lead to the disapproval of the ad, so if you would like to include a phone number, it is best to use a call extension. You can also create call-only campaigns. For more on call-only campaigns, go to About call-only campaigns.

Example:

You own a pizzeria in downtown Chicago and add a call extension to your campaign promoting deep-dish pizzas. If a visitor to the windy city searches for “Chicago pizza” on her phone, and one of your ads is triggered, this visitor can click through to your website to read your menu or tap the call button on your ad to get straight to your ordering line.

More read: https://support.google.com/google-ads/answer/2453991?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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