Adwords Fundamentals

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

  • TrueView video formats
  • YouTube homepage ads
  • Click-to-Play video ad formats
  • CPM Video ad formats

The correct answer is: 

  • TrueView video formats

Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in Google Ads. With CPV bidding, you’ll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners). A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.

Example:

If you think it’s worth 25 cents to have someone watch your video, you can set US$0.25 as your max CPV bid. This means:

  • For a TrueView in-stream video ad, you’ll pay a maximum of US$0.25 when someone watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with an interactive element, whichever comes first. Interactive elements include call-to-action overlays (CTAs), cards, companion banners, and links to your site or mobile app.
  • For a TrueView video discovery ad, you’ll pay a maximum of US$0.25 when someone clicks on a video ad thumbnail or title and begins watching your video.

More read: https://support.google.com/google-ads/answer/2472735?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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