Google Adwords Display Advertising

You are interested in understanding how campaigns are driving traffic to your site.

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Clickthrough rate
  • Conversion
  • Cost-per-acquisition
  • Cost-per-click

The Correct Answer is:

  • Clickthrough rate

Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

More read: https://support.google.com/partners/answer/2615875

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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