Google Adwords Display Advertising

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  • Conversion delay and cost-per-acquisition
  • Impressions, reach, frequency
  • Clickthrough rate and cost-per-click
  • Impressions and conversions

The Correct Answer is:

  • Impressions, reach, frequency

Explanation: Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can create Google Ads campaigns using the Brand awareness & reach a goal to increase traffic to your website or encourage customers to interact with your brand.

Example:

Say you work for a high-end Italian car manufacturer. You could create a video ad to showcase the new features of your latest model, the SuDuperRossa, and choose to run that ad only on websites for owners of high-performance cars since they’re part of your target demographic.

More read: https://support.google.com/google-ads/answer/1722064

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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