Google Adwords Search Advertising

You can add a “+”modifier in front of the words in a broad match keyword to:

You can add a “+”modifier in front of the words in a broad match keyword to:

  • specify that someone’s search must include certain words or their close variations
  • indicate that this keyword should be dynamically inserted in your ad text
  • specify that certain words and their close variants be prioritized
  • override a negative keyword with a positive one

The correct answer is:

  • specify that someone’s search must include certain words or their close variations

Explanation: Broad match modifiers help control when your ad can appear for closely related keywords. Broad match modifiers can help your keywords achieve a higher clickthrough rate (CTR) with a more targeted audience, which in turn can help your site get more paying customers or other conversions. This article explains how to set up broad match modifiers.

Broad match modifiers only work when they’re used with broad match keywords. To increase clicks and conversion rates that can result from the phrase or exact match keywords, try creating a separate ad group, and adding the corresponding modified broad match keyword for each phrase or exact match keyword.

Exact keyword phrase Modified broad match equivalent
“buy blue suede shoes”
“purchase blue suede shoes”
“shop suede shoes”
+buy +blue +suede +shoes
+purchase +blue +suede +shoes
+shop +suede +shoes
“blue suede shoes”
“suede blue shoes”
“suede shoes blue”
+blue +suede +shoes

 

More read: https://support.google.com/google-ads/answer/7042511

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close