Google Adwords Digital Sales Certification

You can use audience targeting to show your ads to:

You can use audience targeting to show your ads to:

  • specific websites, based on specific interests
  • groups of websites, based on specific interests
  • specific groups of people, based on their interests
  • specific groups of people, based on their location

The correct answer is:

  • specific groups of people, based on their interests
Explanation: On the Display Network, you can use ad group targeting to help get your ads seen by certain types of people or in certain contexts or content.
  • When you focus your targeting on certain types of people, you can aim to get your ads seen by certain audiences (ex: people who’ve visited your site, or people that are likely to be in the market for a given product) or demographics (ex: young men).
  • When you focus your targeting certain moments, you can specify keywords or topics to get your ads seen in the context of certain kinds of content (ex: bicycle-related content) or on certain websites.

Bidding:

To increase the impact of a particular targeting setting, adjust the bid for it. For instance, if showing your ad to parents is particularly valuable to you, use bid adjustments to increase your bid for parents.

More read: https://support.google.com/google-ads/answer/2404191?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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