Google Adwords Digital Sales Certification

You can use Display Planner to:

You can use Display Planner to:

  • see how other advertisers perform on websites where you want your ad to appear
  • compare how your current Display Network campaign could perform on websites you’d like to target
  • see ways to reach your target audience based on your keywords, website, or interest categories
  • see which image and text ads are performing best on the specific websites you’re targeting
The correct answer is:
  • see ways to reach your target audience based on your keywords, website, or interest categories
Explanation: The estimates you see don’t represent the actual traffic your ads will get. Instead, they are estimates based on your settings and targeting options. You might choose, for example, a specific location or target demographic for your ad group. This choice will affect your potential reach. Reach estimates can also show you when there isn’t enough inventory for your selection, or if your targeting is too restrictive (for example, if you’ve added too many targeting methods to your ad group). You can use reach estimates to adjust your settings and targeting. For instance, you can remove content targeting if your reach is too narrow. Your actual number of impressions also depends on other factors like your bid and ad quality.

More read: https://support.google.com/google-ads/answer/2475441?hl=en

 

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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