You can use target cost-per-acquisition (CPA) bidding to help:
- get as many conversions as possible within your budget
- get as many conversions as possible within a flexible budget range
- get as many clicks as possible within your budget
- generate more clicks than manual bidding would generate
The correct answer is:
- get as many conversions as possible within your budget
Explanation: Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.
More read: https://support.google.com/google-ads/answer/2390684?hl=en
