Google Adwords Search Advertising

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1.

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

  • Try various CPC amounts to determine the average
  • Bid across multiple groups to determine the average
  • Use bid simulators to see CPC estimates
  • Raise your max. CPC to £3 to cover possible competitive bids

The correct answer is:

  • Use bid simulators to see CPC estimates

Explanation: The regular Bid Simulators show you how changes to your max. CPC bid might change the cost or the number of clicks, impressions, conversions, and conversion value your ads would have received for your keyword or ad group. You can find them on the Ad groups and Keywords tabs.

More read: https://support.google.com/google-ads/answer/2470105

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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