Google Adwords Search Advertising

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

  • Keep each keyword to a single word, rather than a phrase
  • Set a theme for each ad group and choose related keywords
  • Set a theme for each campaign and choose related keywords
  • Include more than 50 keywords in 1 ad group

The Correct Answer is:

  • Set a theme for each ad group and choose related keywords

Explanation: Write down the main categories of your business, and then write down the terms or phrases that might fall under each of those categories. Include terms or phrases your customers would use to describe your products or services.

Example:

If you sell men’s athletic footwear, you might start off with some basic categories that customers would use, like “men’s sports shoes.” You can also add “men’s sneakers,” and “men’s tennis shoes,” if you find out these are commonly used terms for your products. Expand your list further by including your brand and product names.

More read: https://support.google.com/google-ads/answer/2453981?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close