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You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

  • estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
  • estimate revenue based on the value of a click, factor out gross margins, and subtract AdWords costs
  • estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
  • estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs

The Correct Answer

  • estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs

Explanation: Google Ads to increase sales, generate leads or drive other valuable customer activity, it’s a good idea to measure your return on investment (ROI). Knowing your ROI helps you evaluate whether the money you’re spending on Google Ads is going to a good cause: healthy profits for your business.

More read: https://support.google.com/google-ads/answer/1722066?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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