Google Adwords Search Advertising

You might analyze exact match impression share data to get an idea of:

You might analyze exact match impression share data to get an idea of:

  • the number of eligible impressions your broad match keywords received
  • the percentage of eligible impressions you received for searches that exactly matched your keywords
  • the number of times your ads were shown on the Search Network
  • the percentage of eligible impressions you received for searches that exactly matched content on your landing page

The Correct Answer

  • the percentage of eligible impressions you received for searches that exactly matched your keywords

Explanation: The impressions that you’ve received on the Search Network divided by the estimated number of impressions that you were eligible to receive.

All impression share metrics are updated once per day. Impression share metrics for Search Network and Display Network campaigns are updated at approximately 1 pm Pacific Time [GMT-8] while Shopping campaigns are updated at approximately 2 pm Pacific Time [GMT-8].

As a result, the impression share data that you see won’t reflect the current day, and it may not include the previous day’s impression share as well (if you are running your report before 1 pm). For example, impression share data for Monday won’t be available until after 1 pm on Tuesday.

More read: https://support.google.com/google-ads/answer/7103314

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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