Adwords Fundamentals

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

  • It encourages people using mobile devices to install your app
  • It lets people who see your ad get directions to your store on Google Maps
  • It directs people to your online store to purchase your products
  • It allows you to show your ad on app categories that you choose

The correct answer is: 

  • It allows you to show your ad on app categories that you choose

Explanation: For Display/Video campaigns, you can target specific device types, operating systems, device models, and ad inventory (spaces where publishers allow ads to run), as well as carriers and wireless networks. Some of these advanced mobile and tablet options aren’t available for other campaign types.

Example:

Say you sell accessories for mobile phones and you want to show your ads to people who own a Mobile Device X. With device model targeting, you can create a message in your ad that’s a lot more focused: “Customized Cases for Mobile Device X.”

More read: https://support.google.com/partners/answer/1722028?hl=en

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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