Adwords Fundamentals

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

  • It lets people who see your ad get directions to your store on Google Maps
  • It allows you to show your ad on app categories that you choose
  • It encourages people using mobile devices to install your app
  • It directs people to your online store to purchase your products

The correct answer is:

  • It allows you to show your ad on app categories that you choose

Explanation: Starting in September 2018, we are significantly simplifying targeting and exclusion controls for mobile Display to make it easier to reach the growing base of mobile users.

The following targeting settings will be replaced by simplified device targeting options of the computer, tablet, and mobile:

Following these changes, you can control which publishers or types of content your ads appear on using:

  • Topics
  • Device targeting: computer, tablet, mobile
  • App category
  • Individual app exclusions via placement exclusions for mobile apps, and individual website exclusion
  • Content exclusions

More read: https://support.google.com/google-ads/answer/1722057?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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