Adwords Fundamentals

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

  • reach people who are interested in similar products
  • use text ads that encourage people to call her business
  • use text ads that encourage people to visit her website
  • reach people who are searching for her products

The correct answer is:

  • reach people who are interested in similar products

Explanation: The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.

The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time. Here are some examples of how you can approach targeting:

Display is your chance to engage users with appealing ad formats. Here are some of the ad types you can run on the Display Network:

  • Responsive Display ads. Creating ads on the Google Display Network is partially automated with responsive ads. To create them, simply enter your ad text, then add your images and logo, and Google will optimize your ads to improve performance. (You can also use our library of images at no cost.) Both new and advanced users benefit from responsive ads because they show as “native” ads, and blend into the font and feel of the publisher’s site.
    • Note: Responsive Display ads will be replacing responsive ads as the new default ad type for the Display Network. If you have responsive ads running, you will be prompted to save them as Responsive Display ads.
  • Uploaded image ads. For more control, you can create and upload ads. You can upload ads as images in different sizes or HTML5.
  • Engagement Ads. Run engaging image and video ads on YouTube and across the Display Network.
  • Gmail ads. Show expandable ads on the top tabs of people’s inboxes.

More read: https://support.google.com/google-ads/answer/2404190

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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