Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
- Ad text
The correct answer is:
Explanation: Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position. You can add match types to your keywords to help control which searches your ad can be matched with.