Google Adwords Search Advertising

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC).

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

  • US$14
  • US$11
  • US$12
  • US$13

The correct answer is:

  • US$13

Explanation: Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA, which automatically sets bids based on your target cost-per-conversion, ECPC is constrained by your max CPC bids when optimizing for conversions.

More read: https://support.google.com/google-ads/answer/2464964

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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