Google Adwords Display Advertising

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

  • Cost-per-acquisition (CPA/CO)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-view (CPV)
  • Cost-per-click (CPC)

The Correct Answer is:

  • Viewable cost-per-thousand impressions (vCPM)

Explanation: Viewable CPM lets you bid on the actual value of your ad appearing in a viewable position on a given placement. Keep in mind that using a higher vCPM bid than your CPM bid is usually more effective for winning these more valuable types of impressions. This can help keep your bids competitive and continue to meet your daily budget. Learn more about viewable CPM.

More read: https://support.google.com/google-ads/answer/3499086?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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