Google Adwords Display Advertising

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking.

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

  • Cost-per-view (CPV)
  • Target return on ad spend (ROAS)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-day (CPD)

The Correct Answer is:

  • Target return on ad spend (ROAS)

Explanation: To use Target ROAS bidding, your campaign must have at least 15 conversions in the past 30 days. To maximize results and give machine learning algorithms enough data to make informed bidding decisions, we recommend that you have at least 50 conversions in the past 30 days. It also helps if your campaign has received conversion values at a similar rate for at least a few days.

More read: https://support.google.com/google-ads/answer/6268637

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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