Adwords Fundamentals

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Use a location bid adjustment to increase bids for customers in Tokyo
  • Create a separate ad group to target ads and bids for Tokyo
  • Use the user location view to understand if people who click your ads are located in Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”

The correct answer is:

  • Use a location bid adjustment to increase bids for customers in Tokyo

 

Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

Bid adjustments are set by percentages.

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$1. To show your ad to more customers on mobile devices, you increase your bid by 20% for searches on mobile devices, resulting in a final bid amount of US$1.20. Here’s the math:

Starting bid: $1
Mobile adjustment: $1 + ($1 x 20%) = $1.20
Resulting bid for searches on mobile devices: $1.20

In another example, let’s say you have a US$1 bid and would like to decrease it. To adjust it to US$0.80, select Decrease by 20%.

More read: https://support.google.com/google-ads/answer/2732132?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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