Adwords Fundamentals

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  • Use the top movers report which campaigns have seen the biggest change in clicks since last month
  • Use the paid & organic report to show when his website appears in organic search, with no associated ads
  • Use the Search term report to show which search terms lead to the most clicks on his ads

The Correct answer is:

  • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

Explanation: The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting by showing you where you’re succeeding and where you may be missing opportunities for improved performance. The Auction insights report is available for both Search and Shopping campaign.

The Auction insights report for Search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share. You can generate a report for one or more Keywords, ad group, or campaigns (as long as they meet a minimum threshold of activity for the time period selected), and segment results by time and device.

The Auction insights report for Shopping campaigns provides 3 different statistics: impression share, overlap rate, and outranking share. You can generate a report for one or more ad groups or campaigns (as long as they meet a minimum threshold of activity for the time period selected), and segment results by time and device. Auction insights data for Shopping campaigns are available from October 2014 to the present.

More read: https://support.google.com/google-ads/answer/2579754?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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