Google Adwords Digital Sales Certification

Your client wants to improve her ad position. What would you recommend?

Your client wants to improve her ad position. What would you recommend?

  • Improve the ad quality and increase bid amount
  • Add more keywords and increase daily budget
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive

The correct answer is:

  • Improve the ad quality and increase bid amount

Explanation: Ad position is the order in which your ad shows up on a page. For example, an ad position of “1” means that your ad has the highest position on the page relative to the other ads of the same type. It doesn’t necessarily mean that your ad is above the search results.

Why ad quality matters:

The quality components of Ad Rank are used in several different ways and can affect the following things:
  • Ad auction eligibility: Our measures of ad quality help determine the Ad Rank Thresholds for your ad, and therefore whether your ad is qualified to appear at all.
  • Your actual cost-per-click (CPC): Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.
  • Ad position: Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page.
  • Eligibility for ad extensions and other ad formats: Ad Rank determines whether or not your ad is eligible to be displayed with ad extensions and other ad formats, such as site links.

More read: https://support.google.com/google-ads/answer/1722122

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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