Google Adwords Digital Sales Certification

Your client wants to improve his ad positioning. You recommend that one way he can do this by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

Your client wants to improve his ad positioning. You recommend that one way he can do this by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

  • It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money
  • It is not a good idea to recommend this at all because it might offend the client
  • It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing
  • It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

The Correct Answer is:

  • It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

Explanation: Ad position is the order in which your ad shows up on a page. For example, an ad position of “1” means that your ad has the highest position on the page relative to the other ads of the same type. It doesn’t necessarily mean that your ad is above the search results. If there are no ads above the search results, then it means that your ad is the first ad shown beneath search results. In general, it’s good to have your ad appear higher on a page because it’s likely that more customers will see your ad.Ads can appear on the top or bottom of a search results page.

Example:

  • Assume five advertisers are competing for a maximum of four ad positions above search results on the Google search results page. The respective Ad Rank of each of the advertisers is, say, 80, 50, 30, 10, and 5.
  • If the minimum Ad Rank necessary to show above the search results is, say, 40, only the first two advertisers (with Ad Ranks of 80 and 50) exceed the minimum and show above the search results.
  • If the minimum Ad Rank necessary to show below the search results is 8, then two of the three remaining advertisers (with Ad Ranks of 30 and 10) will show beneath the search results. The advertiser with an Ad Rank of 5 didn’t meet the minimum Ad Rank and so won’t show at all.

More read: https://support.google.com/google-ads/answer/1722122

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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