Google Adwords Digital Sales Certification

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

  • Clickthrough rate (CTR)
  • Converted clicks
  • Impressions
  • Conversion rate

The correct answer is:

  • Clickthrough rate (CTR)

Explanation: Google Ads is all about results. From the first time you create an ad, it’s important to know what you want to gain from your campaign and how you’re going to measure your success. Want to increase traffic to your website? Or increase sales, conversions, or ROI? Raise brand awareness? Like snowflakes, no two advertising campaigns are exactly alike, but many do share similar goals. Choose your goals below, and we’ll show you the best data to track.

More read: https://support.google.com/google-ads/answer/1722036

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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