Google Adwords Display Advertising

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  • optimizes keywords and applies affinity targeting conversion models to target ads
  • uses dynamic placement to target web pages and applies predictive conversion models to target ads
  • optimizes affinity targeting to place ads on all relevant web pages

The Correct Answer is:

  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

Explanation: Ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network.

However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

More read: https://support.google.com/google-ads/answer/3437721?hl=en

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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