Google Adwords Display Advertising

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

  • In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
  • Managed placements
  • Similar Audiences
  • Dynamic remarketing

The Correct Answer is:

  • Similar Audiences

Explanation: Similar audience targeting is available for the Display Network, the Search Network, Youtube, Gmail, Customer Match, and apps. Similar audience lists are automatically created and updated in real time once you have set up at least one eligible list in the Google Ads Audience Center library. It’s recommended that you have a remarketing strategy in place before running Similar audiences.

The similar audience is a targeting feature based on first-party data lists, most commonly remarketing lists, that helps you expand the reach of your best-performing audiences by targeting new users with similar characteristics to your site visitors.

More read: https://support.google.com/google-ads/answer/2676774

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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