Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?
- Dynamic Search Ads
- E-commerce tracking
- Conversion tracking
Correct answer is:
Explanation: Remarketing helps you reach people who have previously visited your website or used your mobile app. Previous visitors or users can see your ads when they browse websites that are part of the Google Display Network, or when they search for terms related to your products or services on Google.
Display Network campaigns:
To use remarketing on the Display Network, choose “Display Network” as your campaign type when you create a campaign, and select the goal of “Drive action” > “Buy on your website”. It’s not necessary to choose a marketing objective (goal), you may build your campaign without one. However, if you choose a marketing objective, you’ll see features designed specifically to help reach your goals. Continue to set up your campaign, then click Continue.