Adwords Fundamentals

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign
  • Broaden the list of keywords to reach more potential customers
  • Increase the cost-per-click (CPC) bid for low-performing keywords

The correct answer is:

  • Make sure the landing page is closely related to the ad

Explanation: Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad. Your landing page is the URL people arrive at after they click your ad, and Google Ads analyzes it through a combination of automated systems and human evaluation. You can improve your landing page experience by taking any or all of the following steps:

  • Make sure your landing page is directly relevant to your ad text and keyword.
  • Provide useful information on your landing page about whatever you’re advertising.
  • Make sure your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device.
  • Organize and design your page well, so people don’t have to hunt around for information.
  • Make it quick and easy for people to order the product mentioned in your ad.
  • Openly share information about your business and clearly state what your business does
  • Explain your products or services before asking visitors to fill out forms
  • Make it easy for visitors to find your contact information
  • If you request personal information from customers, make it clear why you’re asking for it and what you’ll do with it

More read: https://support.google.com/google-ads/answer/2404197

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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