Adwords Fundamentals

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France.

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

  • Create a campaign with ads and keywords written in French
  • Create a campaign targeting Paris and languages other than French
  • Create a campaign targeting French and regions other than Paris
  • Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

The Correct answer is:

  • Create a campaign targeting Paris and languages other than French

Explanation: Language targeting allows you to choose the language of the sites that you’d like your ads to appear on. We’ll show your ads to customers who use Google products (such as Search or Gmail) or visit sites on the Google Display Network (GDN) in that same language. Keep in mind that Google Ads doesn’t translate ads or keywords.

Example:

Let’s say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up a Google Ads campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers’ Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords. Keep in mind that if your customers searched in Spanish but their Google interface language settings were set to English, your ads wouldn’t show. That’s why targeting all languages might be helpful.

More read: https://support.google.com/google-ads/answer/1722078?hl=en

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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