Google Adwords Display Advertising

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them.

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  • Create a remarketing list segment for shopping cart abandoners
  • Launch a new marketing video
  • Launch a new search campaign
  • Send an email blast to all of your newsletter subscribers

The Correct Answer is:

  • Create a remarketing list segment for shopping cart abandoners

EXplanation: A remarketing list is a collection of website visitors or app users gathered by snippets of code added to your site or app. When you create a list, you set rules for when visitors or users should be added to the list.

You also specify a membership duration for how long you want your visitors or users to stay on the list. Once you’ve created remarketing lists, you’ll need to add them to your campaigns’ ad group targeting so that you can show ads to visitors or users on your lists.

More read: https://support.google.com/google-ads/answer/2472738

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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