Google Adwords Search Advertising

You’re the account manager for a client who wants to increase reservations at her boutique hotel.

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

  • Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
  • Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
  • Create 1 campaign and apply target search page location bidding to drive visibility and reservations
  • Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

The correct answer is:

  • Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

Explanation: Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.

More read: https://support.google.com/google-ads/answer/6268632?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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