You’re Tracking Conversions In A Budget-Constrained Campaign. If You Raise Cost-Per-Click (CPC) Bids Within The Budget Constraint, Which Result Is Most Likely?

You’re Tracking Conversions In A Budget-Constrained Campaign. If You Raise Cost-Per-Click (CPC) Bids Within The Budget Constraint, Which Result Is Most Likely?

• Receive fewer conversions while paying less on average per conversion
• Receive more conversions while paying more on average per conversion
• Receive more conversions while paying less on average per conversion
• Receive fewer conversions while paying more on average per conversion

The correct answer is:

• Receive fewer conversions while paying more on average per conversion