Google Adwords Search Advertising

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  • Increase the number of mobile-optimized text ads
  • Decrease the mobile bid adjustment for the campaign
  • Decrease the number of mobile-optimized text ads
  • Increase the mobile bid adjustment for the campaign

The Correct Answer

  • Increase the mobile bid adjustment for the campaign

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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