Google Adwords Display Advertising

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

  1. Viewable Cost-per-thousand impressions (vCPM)
  2. Cost-per-engagement (CPE)
  3. Enhanced Cost-per-click (ECPC)
  4. Cost-per-view (CPV)

The Correct Answer

  • Enhanced Cost-per-click (ECPC)

Explanation: Enhanced cost per click (ECPC), If you want to automatically adjust your manual bids to try to maximize conversions, you can use ECPC. It’s an optional feature that you can use with Manual CPC bidding.

Enhanced cost per click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA, which automatically sets bids based on your target cost per conversion, ECPC is constrained by your max CPC bids when optimizing for conversions.

More read: https://support.google.com/google-ads/answer/2464964

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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